At RecFest USA, our team joined over two thousand talent acquisition professionals in Nashville, Tennesse, for an engaging and inspiring conference festival. 

We were thrilled to sponsor this event in its second year and have the opportunity to share insights and expertise as both a spotlight speaker and in one-to-one conversations at our stand. 

RecFest USA did not disappoint with its content catalog either — the event featured a powerful content program with actionable insights from leading minds in talent acquisition. Over one hundred twenty speakers were present, with notable additions including Mike Drayer, SVP GM, AdTech and Conversion Optimization at Symphony Talent, and Keisha Malivert, AdventHealth’s Director of Talent Strategy and Workforce Planning, who took the stage to discuss how digital engagement can drive your next high-quality hire.

AdventHealth: From clicks to careers

Drayer and Malivert’s session dove into full-funnel recruitment marketing and how digital engagement can increase job and brand advertising agility, allowing you to reach more top talent and meet hiring goals. 

The duo described a full-funnel approach to advertising by breaking down the objective and targeting based on the funnel stage: 

Upper funnel: Awareness 

• Ensure your organization is top of mind with broad audience targeting and strong employer branding.  
  

Mid funnel: Direct applicants 

• Target active job seekers with employment-specific advertisements 
  

Lower funnel: Remarketing 

• Target previously engaged candidates with job-specific advertisements 
  

Malivert shared impressive results — including a 29% click to apply rate — achieved with this strategy leveraging Symphony Talent’s SFX AdTech solution. Learn more about AdTech strategies by watching our on-demand webinar, “The Power of First-Party Data.” 

Thank you for joining us

Thank you to the hundreds of attendees who stopped by our stand to speak to our team and discover how our integrated suite of full-funnel solutions, expert brand services, and comprehensive data and analytics tools ensure exceptional candidate experiences and improved business outcomes at every stage of the talent acquisition funnel. 

Learn more about upcoming events here.