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RecFest USA 2024 Recap: AdventHealth + Symphony Talent

Symphony TalentSeptember 16, 2024AdTech

At RecFest USA, our team joined over two thousand talent acquisition professionals in Nashville, Tennesse, for an engaging and inspiring conference festival. 

We were thrilled to sponsor this event in its second year and have the opportunity to share insights and expertise as both a spotlight speaker and in one-to-one conversations at our stand. 

RecFest USA did not disappoint with its content catalog either — the event featured a powerful content program with actionable insights from leading minds in talent acquisition. Over one hundred twenty speakers were present, with notable additions including Mike Drayer, SVP GM, AdTech and Conversion Optimization at Symphony Talent, and Keisha Malivert, AdventHealth’s Director of Talent Strategy and Workforce Planning, who took the stage to discuss how digital engagement can drive your next high-quality hire.


AdventHealth: From clicks to careers

Drayer and Malivert’s session dove into full-funnel recruitment marketing and how digital engagement can increase job and brand advertising agility, allowing you to reach more top talent and meet hiring goals. 

The duo described a full-funnel approach to advertising by breaking down the objective and targeting based on the funnel stage: 

Upper funnel: Awareness 

  • Ensure your organization is top of mind with broad audience targeting and strong employer branding.  

Mid funnel: Direct applicants 

  • Target active job seekers with employment-specific advertisements 

Lower funnel: Remarketing 

  • Target previously engaged candidates with job-specific advertisements 

Malivert shared impressive results — including a 29% click to apply rate — achieved with this strategy leveraging Symphony Talent’s SFX AdTech solution. Learn more about AdTech strategies by watching our on-demand webinar, “The Power of First-Party Data.” 

Thank you for joining us

Thank you to the hundreds of attendees who stopped by our stand to speak to our team and discover how our integrated suite of full-funnel solutions, expert brand services, and comprehensive data and analytics tools ensure exceptional candidate experiences and improved business outcomes at every stage of the talent acquisition funnel. 


Learn more about upcoming events here.

Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.
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