Recruiters are overwhelmed. Between juggling priority roles, sorting through (unprecedented) amounts of applications, and managing multiple job boards, the pressure is real.
How do you help your recruiting team reduce the noise and focus on what matters most? The answer is smarter media campaigns powered by recruitment media technology.
How recruitment media technology helps overwhelmed recruiters
Instead of sending your jobs to everyone, recruitment media technologies ensure they reach the right people, at the right time, in the right place. It takes the guesswork out of job ad placements and brings qualified candidates to your team.
The benefit for recruiters is simple: less time wasted and better candidates in the pipeline. Here’s how:
Precision targeting on any channel
Rather than casting a wide net, recruitment media technology targets candidates based on specific criteria. Precision targeting allows recruiters to identify ideal candidates by aligning targeting with hiring needs and tracking them throughout their journey using jobseeker touchpoints, from influencers (multi-touch) to drivers (last-click). This reduces the number of unqualified applicants and helps recruiters spend time on fit talent.
Smarter campaigns
Recruitment teams can create “smarter” campaigns by segmenting them by role, location, market demand, competitor activity, and urgency. Whether hiring seasonal retail associates or experienced nurses in key locations, your team can tailor its approach without manually managing each campaign, saving time and recruitment dollars.
Budgets that work with you
Advertising technology tools automatically shift spend to the jobs, channels, and markets that perform best. That means you’re not wasting your (likely limited) budget on underperforming ads. Plus, your team doesn’t have to constantly monitor the media mix, saving them precious time.
Real-time insights
With access to performance dashboards, recruiters and hiring managers can quickly spot trends and adjust strategies. If a role isn’t getting traction, they can refresh the posting, tweak the messaging, or shift the budget in real time to help boost the post and resonate with the right candidates.
Better candidate experiences
With recruitment media technologies and smart campaigns, your team can create a more streamlined, personalized experience for candidates. When job ads are more relevant, candidates are more likely to engage. That means fewer drop-offs, better conversion rates, and stronger matches in the pipeline.
5 tips to support your recruiting teams
You don’t have to overhaul your entire strategy to make life easier for your recruiters. Start with a few simple steps:
- Leverage a mix of employer branding, job-specific advertising, and AI-driven programmatic solutions
- Use first-party data tools to quickly capture job seeker contact information and personalize retargeting
- Customize your messaging based on talent segments and role types
- Target job seekers where they are, including connected TV, in-game, DOOH (digital-out-of-home), and more
- Set aside a budget to try new channels and campaigns
Work smarter, not harder
Your recruiters are currently sifting through hundreds of resumes to find the one candidate who fits, but they shouldn’t have to.
Recruitment advertising technology can do the heavy lifting so your team can focus on what they do best: building relationships and hiring top talent.
Are you ready to give your recruiters the support they need? Let’s discuss smarter recruitment media strategies that deliver better results.
