Scroll down to explore

Ecolab resolves recruitment challenges with data-driven media strategy

Symphony TalentFebruary 27, 2018AdTechAnalyticsAwarenessBusiness servicesCandidate ExperienceConnectionProgrammatic AdvertisingRecruitment Campaigns

How a modern, data-driven media strategy fills recruitment gaps

The brief

Ecolab is the global leader in water, hygiene, and energy technologies and services for the foodservice, food processing, hospitality, healthcare, industrial, and oil and gas markets. It aims to keep environments clean and safe while helping companies operate efficiently and achieve sustainability goals at nearly three million locations in more than 170 countries.

The company boasts 48,000 employees and a diverse roster of essential, everyday products people across industries can’t live without, including in hospitals, hotels, restaurants, schools, manufacturing plants, and refineries.

The challenge

Ecolab struggled to bring the company’s talent acquisition strategy into focus — and into the modern day. From rigid, inflexible legacy contracts to a lack of analytics and a lack of social media to shape brand awareness, there were plenty of opportunities for improvement.

Ecolab requires a regular pipeline of seasonal employees for some of its jobs, including pest control services and supply chain positions. Given issues with perception, it seemed job seekers were not necessarily aware of Ecolab, nor did they think about Ecolab when seeking a new job opportunity.

The solution

By using programmatic media to inform its decision making, recruiters had more bandwidth, the company’s budget was more transparent and efficiently allocated, and global-level contracts were centralized — and decided upon — based on performance.

Ecolab updated its career website to better tell the brand story through its employees’ eyes, and deliver greater personalization and enhanced job descriptions. As a result, Ecolab has seen a 25% increase in its talent network.

Symphony Talent also enhanced Ecolab’s career presence on social media, resulting in 40% more followers per month, and two million impressions worldwide.

Tools & Services relevant to this Case Study

See our full Product Suite

Programmatic media advertising

Meet more right-fit candidates where they are, in a precise and meaningful way. With smart automation, teams can target campaigns as broad or narrow as needed, and adjust spend based on performance.

View solution

Analytics and insights

Analytics centralizes every source in your strategy within a single data structure to follow the complete path of every candidate.

View solution

Social and content marketing

Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.

View solution