Hilton Grand Vacations enhanced the candidate and recruiter experience

Hilton Grand Vacations lacked brand recognition as most people associated the HGV brand with resorts, and weren’t aware of the full breadth of offerings, which includes timeshares. HGV did not have a clearly defined employer brand and compelling story to showcase its work culture. Its career website was copy heavy, with multi-level talent pages that failed to consider the user experience and didn’t adequately guide candidates down the funnel. Recruiters for HGV also faced challenges, especially when dealing with bilingual positions.

HGV overhauled its career website. Using a mobile-first, fully responsive approach, HGV added advanced search capabilities to efficiently and accurately deliver enhanced job descriptions to right-fit candidates. HGV also incorporated interactive content that expresses its employer brand. Offering a single source of data, Symphony Talent supported better media buying decisions and enhanced collaboration between the candidate and recruiter. HGV achieved a 21% reduction in job search bounces and 8% fewer multiple search results. The company also reduced spending time on job searches by 8% and increased conversions by 5%.