The EVP Activation Playbook

Your Guide to Internal Alignment and External Impact

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The EVP Activation Playbook

Crafting an Employer Value Proposition (EVP) is a significant milestone, but it’s only the beginning. True success lies in activation — bringing your EVP to life across every touchpoint, from internal teams to the global talent marketplace.

Done right, EVP activation creates a cohesive, authentic employer brand that resonates with employees and candidates alike. It:

  • Aligns diverse markets with a unified message.
  • Strengthens employee engagement and loyalty.
  • Elevates your brand in a competitive talent landscape.

When activation falls short, your EVP risks becoming a static idea that fails to advance your goals.

This e-book will help you bridge the gap between concept and execution. Inside, you’ll discover:

  • Practical steps to deploy and amplify your EVP.
  • Strategies to drive internal alignment and cohesion.
  • Tactics to enhance candidate experiences across touch points.
  • Insights to measure and achieve your talent acquisition goals.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.