An EVP is not a set-it-and-forget strategy. It isn't an end in itself. It's a tool that, if used well, can help manage your employer brand and reputation.
It will also evolve just as your organization evolves, and like all branding, it needs to be communicated consistently over a long period of time. Through it, you can shape your candidate interaction from the top of the funnel to the bottom, taking talent from attraction through to hire and beyond.
In our guide, “Unlocking Talent Motivations: Advanced Strategies for a Powerful EVP,” we unveil expert strategies for building, strengthening, and activating a powerful EVP.
Download it to learn how to: