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The Ultimate EVP Refresh Checklist

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Know when it's time for an update

Your Employer Value Proposition (EVP) shapes how you attract and retain talent — but it must evolve with business needs and workforce expectations.

Is it time for an EVP refresh?

Our comprehensive checklist helps your team identify key criteria to evaluate if your EVP needs updates. 

Discover five signs it’s time for a change, then dig into specific questions, including:

  • Does it align with your strategy, employee experience, and market position?
  • Are you struggling with brand awareness or candidate interest?
  • Is strong career site traffic not leading to applications?
  • Are candidates declining offers, or are new hires leaving fast?
  • Are engagement scores or sentiment declining?
  • Does your EVP reflect current workforce priorities?

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
Find out more
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.
Find out more
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