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Optimize Job Descriptions to Make Them Stand Out

Three real-world examples and a recruiter’s checklist

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Cracking the Code: A Guide to Making Job Descriptions Stand Out

Candidates can access your individual job openings through various channels, often bypassing the main messages on your career site. Therefore, you must optimize job descriptions to ensure they're comprehensive and self-sufficient.

Each job description page should highlight key selling points, speak to (not at) your audience, highlight specific perks for the role, show career progression examples, and more. These enable potential candidates to make informed decisions without having to navigate all over your career site. 

Ready to see how Hilton Grand Vacations, Edward Jones, and Northwell Health optimize their job descriptions to stand out?

Download this guide to discover: 

  • Why including only basic job requirements and benefits information isn’t sufficient
  • The job description page details that convert candidates 
  • A comprehensive recruiter’s checklist with guidance to get started
optimize job descriptions

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