As we move into 2025, talent acquisition is at another pivotal moment.
One-third of TA leaders are dissatisfied with their efforts, up from 25% last year. The reasons are clear: competition for top talent is fiercer, budgets are shrinking, and an influx of unqualified candidates is creating challenges. Yet, within these challenges lies opportunity for those ready to adapt.
One glaring gap remains: data visibility. A striking 85% of TA professionals report subpar access to data across the recruitment funnel. Without insights from attraction to hire, decision-making is hindered — a risk that’s too costly in today’s environment.
Looking ahead, the key imperatives for 2025 are clear: boost data visibility, engage top candidates with precision targeting, upskill internally, partner wisely, and implement scalable solutions. Leaders who embrace these shifts will thrive; those who don’t risk falling behind.
This report explores five key areas that will shape the future of talent acquisition:
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Employer value proposition
Social and content marketing
Recruitment campaigns
Employer branding
