Career websites, once simply job listings hubs, have evolved into key tools for building and nurturing a talent network. Now, it’s about optimizing your site to convert visitors into talent network members and nurturing them through CRM-driven, personalized experiences up to the point of application — laying a strong foundation for ongoing pipeline growth.
Join us for a deep dive into actionable strategies to unlock the full potential of your talent network, focusing on data-driven insights that drive meaningful, sustained growth in your candidate pipeline.
Key discussion points:
- Attracting and engaging talent network members: Discover innovative ways to bring job seekers into your talent network, capturing their interest with minimal friction and nurturing them over time.
- Workflows for conversion: See how automated workflows can nurture job seekers from initial interest to a completed application, keeping your pipeline consistently engaged.
- The power of dynamic career site content: Explore the importance of personalized content on career sites that speaks directly to job seekers, keeping them engaged and aligned with the right opportunities.
- Candidate engagement: Learn how to craft strategic, segmented campaigns that keep your candidates informed, engaged, and loyal, even if they're not ready to apply right away.
- Insightful analytics through contact integration: Understand how integrating contact data enables insights into candidate journey progression, revealing where candidates may need further engagement and support.
Employer value proposition
Social and content marketing
Recruitment campaigns
Employer branding
