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The Power of First-Party Data: Why It Should Matter to TA Leaders

Symphony TalentAugust 5, 2024AdTechAwarenessConnectionOutcome
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About the webinar

The Power of First-Party Data: Why It Should Matter to TA Leaders

As data privacy regulations become clearer — particularly with Google reversing its decision to eliminate third-party cookies — leveraging all data sources to meet candidates’ privacy preferences is now more critical than ever for the future of digital advertising and marketing. 

Join industry experts Mike Drayer and Meghan Brady for an insightful webinar exploring how this shift provides clarity for the industry's path forward and underscores the enduring importance of first-party data in effective recruitment marketing. Discover how leveraging first-party data can enhance candidate engagement, personalize communication, and build stronger talent pipelines.

In this webinar, you’ll learn:

  • Data privacy’s impact on digital marketing in talent acquisition
  • Why first-party data is still core to a full-funnel approach
  • Best practices for collecting, managing, and leveraging data with advertising and marketing technology
  • Practical strategies and tips for staying ahead
Watch on-demand

Our speakers

Mike Drayer

SVP, GM, AdTech & Conversion Optimization

Meghan Brady

Senior Manager, AdTech Conversion & Optimization
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