Content marketing is essential for TA teams seeking to reach the right audience and make meaningful connections. Afterall, talent explores every channel to get to know your employer brand. By engaging in key conversations and creating valuable content tailored to your audience, you can attract, pique the interest of, and engage top talent effectively.
Content marketing is essential for TA teams seeking to reach the right audience and make meaningful connections. Afterall, talent explores every channel to get to know your employer brand. By engaging in key conversations and creating valuable content tailored to your audience, you can attract, pique the interest of, and engage top talent effectively.
Engage top talent and employees where they are, in the way they prefer
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered.
Increase brand awareness
Having a well-defined content strategy that includes posting and engaging with your audience regularly will increase your employer brand’s visibility and awareness among talent. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time.
Strengthen brand reputation
By regularly sharing content and interacting with your audience, you will naturally and continuously build relationships and a sense of community. The greater the engagement through high-quality content delivered at the right time to the right people, the better your brand exposure and reputation. So when candidates consider their next move, they consider you first.
Enhanced employer trust
A well-defined, authentic content strategy, using the company's Employer Value Proposition (EVP) as the foundation, strengthens your relationship with talent and builds trust.
Enhancing candidate engagement and insights through content marketing
Increase career site traffic and engagement
Drive career site traffic and conversions by consistently delivering great content, hosted on your website, with links across social and digital channels.
The easier it is for candidates and employees to connect with your brand, the more likely you are to attract, hire, and retain right-fit talent.
Improve quality of candidates
Clearly and frequently communicating the unique benefits and values your company offers through authentic content helps prospective talent understand exactly what it’s like to work with your organization.
This means better quality candidates at the top of the funnel, and better ratios of applications to interviews, interviews to offers, and offers to hire.
Improve audience insight
Tap into valuable data, insights, and audience preferences through social media platforms and digital behavior patterns.
With greater visibility into how candidates and employees consume and interact with digital content, talent teams can continuously tailor content and recruitment marketing strategies to drive better results.
Engage and connect with more candidates and employees. Increase application volume. Improve candidate quality.
Ensure your candidates and employees can hear you — share your story, resources, and insights where they are.
Each client benefits from a dedicated team, ensuring personalized, continuous partnership in crafting and executing your content marketing strategy.
Global reach
With teams across the US, EMEA, and Asia, we bring global insights and localized expertise to your content marketing efforts, wherever you are.
Diverse content expertise
Our team consists of strategists, creatives, content managers, and media specialists, all ready to elevate your recruitment marketing content.
Award-winning content creation
Our content creation has been recognized with numerous awards, reflecting our commitment to excellence and strong client partnerships in content marketing.
Receive priority status, strategic advisory, and concierge care with Premium Support
Premium Support: Bronze
What’s included:
Dedicated technical project manager (TPM)
White glove priority ticket handling
Bi-weekly update and strategy meetings with your TPM
No additional enhancement hours
10 hours of TPM support and advisory per month
Prioritization of tasks and support requests
Premium Support: Silver
What’s included:
Dedicated technical project manager (TPM)
White glove priority ticket handling
Bi-weekly update and strategy meetings with your TPM
10 hours of standard enhancement requests per month
10 hours of TPM support and advisory per month
Prioritization of tasks and support requests
Premium Support: Gold
What’s included:
Dedicated technical project manager (TPM)
White glove priority ticket handling
Weekly update and strategy meetings with your TPM
15 hours of standard enhancement requests per month
15 hours of TPM support and advisory per month
Prioritization of tasks and support requests
Premium Support: Platinum
What’s included:
Dedicated technical project manager (TPM)
White glove priority ticket handling
Up to two update and strategy meetings per week with your TPM
30 hours of standard enhancement requests per month
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Social and content marketing
