Attraction: First impressions matter, and this is where prospective talent forms their initial impressions of your employer brand. This stage requires a consistent, omnichannel approach to showcasing the EVP in order to drive awareness and recognition across multiple touchpoints.

Successful implementation of paid media, SEO, career website content, and social media strategies ensures candidates perceive your brand as a compelling future employer.

Interest: Candidates begin to actively engage with your brand, converting from passive job seekers into interested candidates. This is a crucial top-of-funnel conversion point where prospective talent shares personal information and willingly engages with your content and outreach efforts.

Application: Candidates formally express interest by interacting with your career website and submitting applications. At this point, their information is captured by the Applicant Tracking System (ATS) to initiate the application process.

Qualification: As applicants move into the interview stage, pre- and post-interview assessments help identify right-fit talent. Efficiently and accurately assess applicants' skills, experience, and knowledge.

By automating initial interviews and assessments, TA teams can prioritize top candidates faster and move them through the funnel, ultimately reducing time-to-hire while maintaining high-quality outcomes.

Offer: Leverage automation and personalization to communicate with top candidates, highlighting their unique fit within the organization and instilling confidence in the candidate. This stage is critical for securing top talent as they evaluate competing offers.

CRM-driven communication, an ATS integration, and real-time insights provide data to optimize your strategy, ensuring a seamless and effective offer process.

Hire: To ensure long-term success, organizations must continue to reinforce the EVP, support development, and encourage employees to become brand ambassadors. This not only boosts retention but also strengthens future recruitment efforts by turning employees into advocates.